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In this Issue

A Note from Kevin
Big Things in 2009
Feature Article – So What?

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A Note from Kevin

The Holidays, being thankful and completely unprepared

This year, my entire family is gathering at my parents to celebrate Christmas. As I am sure is the case for many, this past year has had some real highs and some definite lows. For me though, all that seems to melt away when I get together with my family. Despite what curves life might throw at us, we are a tight knit bunch who definitely look out for one another. I am truly fortunate to have been born into this clan and that, in and of itself, is enough for me to celebrate.

But, that isn’t quite the “gift” my 12 year old is looking for…nor my nephew. And, true to form, I have waited until the last minute to do my shopping this year again (come on, I know I am not alone here!). So, this might very well be the last e-zine of 2008…although I have a suspicion I will drop a line before January 1. In case I do not, I would like to wish you Happy Holidays and thank you for your continued readership and participation. I look forward to working together to make 2009 everything it should be for you.

Do you stand out?

In last week’s blog, I talked about how Your Solution can help you more quickly define if an opportunity is or isn’t a fit for you. Today we will look at another aspect of what Your Solution can do for you – help you stand out. It isn’t enough to know you can do the job these days. In an economy when the fruit isn’t hanging so low, you need to show that you can do what it takes to reach it – with or without a ladder!


Special Offer

Last week I shared that the price of my One-on-One Coaching would be going up. I have one spot left right now, but am reserving slots for January 2009 (two more people look like they will be wrapping up with offers next week). The price will be changing on Friday, December 19! So, contact me to discuss if the coaching program is right for you.

Taking it to eleven,

Kevin
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Big Things in 2009

Building off the tremendous momentum of both my webinars and my One-on-One Job Search Coaching, I have even more solutions I will be unveiling in the New Year. Each is designed to help you both find the job you want and build the career you deserve. Be on the look-out for more information in this e-zine and the blog:

- A DVD focused on helping you uncover the hidden job market and get in front of the right people to get the job you want.
- Another DVD that will arm you with the tools to maximize your interviews: standout from the competition, develop new opportunities when there seem to be none and get the most money possible out of your offer.
- A Career Mastermind Program which will give you access to industry experts on: Resume Writing, Sales Coaching, Personal Branding and more.
- And, if that isn’t enough, more products to help you gain greater security in your job as you build the career you deserve.

It is going to be an exceptional 2009 and I look forward to working with you to achieve your goals!
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So What?


Last week, we talked about Your Solution and one of the benefits it brings when you use this technique in your job search. Another thing it will do is make a compelling case for why an employer would want to hire you. Your hire should be a “no brainer.” When I work with clients in my coaching program to develop their Solution, I consistently ask them “so what?”

In this market, it isn’t enough to demonstrate you want the job. It isn’t even enough to show you can do or have done the job. Again, “so what?” You need to make a compelling argument as to how your past performance is what that employer is seeking to be their next hire’s future performance. And, how you are the fix to whatever their problem might be.

As I craft a Solution for clients in my program, this is exactly why I keep asking “so what?” Until that question is answered with some “meat” – quantified and qualified – that is exactly what a future employer is going to be thinking – “so what?” And, rest assured, the job (and the most money) goes to the person who can best answer that question. Shouldn’t that person be you?

If you do not go into interviews with a finely tuned Solution that makes a “no brainer” value proposition, you are really rolling the dice. There are no do-over’s. Second chances to make first impressions just do not exist in this marketplace. Too many other people are chomping at the bit to simply get that interview slot. So, shouldn’t you go in fully prepared to make the best case possible as to why that company can’t afford not to hire you?

If you’d like to talk more about how personal coaching will help you define Your Solution and get the job that you want, contact me directly.


WANT TO USE THIS ARTICLE IN YOUR E-ZINE, BLOG OR WEB SITE? You can, as long as you include this complete blurb with it: Kevin Kermes publishes the ‘Build the Career Your Deserve’ e-zine with over 17,000+ subscribers. If you are ready to empower yourself with the vital tools and information necessary to find the job you want and build the successful career you deserve, visit him now www.kevinkermes.com

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Kevin is the CEO of Kevin Kermes Inc., a company devoted to empowering professionals with the vital tools and information necessary to find the job they want and build the successful career they deserve. Sign up for his free e-zine – Build the Career You Deserve – for insider tips on how to do just that!

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2008 © Kevin Kermes Inc. All Rights Reserved

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